Privacy Policy

This Privacy Policy (the “Privacy Policy”) describes how Maddog Industries collect, use, and share your personal data and information (collectively “personal information”). This Privacy Policy applies to Maddog Industries (collectively, the “Companies” or “we”, “our,” or “us”).

This Privacy Policy applies to your use of the Companies’ websites, our mobile applications, and all other digital and online services provided by the Companies, as well as information collected offline (collectively, the “Services”), and describes our privacy practices relating to the Services.

We value your privacy, and are committed to protecting it. Generally, we need to collect, process, and use your personal information to operate our organization and provide you with certain Services as discussed in more detail in this Privacy Policy. Before accessing, using, or interacting with the Services you should carefully review the terms and conditions of this Privacy Policy. Your use of the Services is governed by this Privacy Policy and our Terms of Service.

Personal Information We Collect About You

Personal information is information that can be used to identify you (whether alone or in combination with other information), and may include:

Name
Title
Email Address
Postal Address (including billing and shipping address)
Geolocation Information
Telephone Number
Date of Birth
Vehicle and Equipment Information
Riding Style
Gender
Physical Traits (such as measurements and sizes for apparel, shoes, helmets, etc.)
Payment Information (including credit and debit card information)
Order History and Saved Items;
Unique Personal Identifier or Customer Number;
Online Moniker or Alias
Social Media and Third-Party Login Information (first name, last name, and profile photos for all social media or third-party logins, as well as gender and birthdate for those logging in using Facebook);
IP Addresses;
Unique Identifiers (such as a universally unique identifier (“UUID”) that remains on your device persistently to help you log in faster and enhance site navigation);
Log file Information (such as your IP address, browser type, access times, domain names, operating system, referring web page(s), pages visited, geographic location, your mobile carrier, device information (including device and application IDs, and screen size), search terms, and cookie information);
Information From Cookies, Web Beacons, HTTP Referrers, and Other Tracking Technologies (IP address, location, age, gender, pages you view on our website, duration of your visit, pages you view immediately before and after you access our website, search terms you enter on our website, and information about your browser type, language and operating system. For our full Cookies Policy and
Website Analytics Information.

How We Collect Your Personal Information

The Companies collect your personal information through various means, including when you directly provide information to us and when we automatically collect information about you through your use of the Services. In some instances, you may be able to choose what information to provide, but sometimes we require certain information from you to use certain features of the Services.

Information You Provide to Us

We may collect personal information you provide directly to us, including:

When you, or someone on your behalf, provides information to us to:

Purchase goods or services from us;
Register or maintain an account with us;
Find the best-fitting products (e.g., by providing information about your physical traits or riding style);
Register the products you purchase from us or make warranty claims for those products;
Post comments to our online communities;
Apply for employment with us;
Obtain technical support;
Participate in a survey, marketing promotion, sweepstakes or contest; or
Connect with us via social media.

Through business partners, resellers and suppliers;
Our mail, email, text, phone, and fax communications with you.

Information We Collect Automatically

In addition to information you provide to us, the Companies and our agents, vendors, and consultants (collectively “Service Providers”), as well as other third parties may collect information automatically about our Services and how you use them. Examples of the types of personal information that may be collected automatically when using the Services include:

IP address
Browser type and language, operating system, access time, duration of visit, and referring website address
The pages you view within our Sites and other actions you take while visiting us
The pages you view immediately before and after you access our Services
Information related to whether you’ve opened an email or clicked on a link contained in an email
Information from a referring source (an advertising site, a blog, a social media site, etc.)
Information from surveys and promotions
Information from content you post or share publically on discussion forums or other social media pages (including the content you post, your name, and a link to your profile) may be shared across our Services and in other public or private areas of the Internet

Cookies and Tracking Technologies:

We and our Service Providers may use cookies or other tracking technologies to collect and store information about interactions with the Services, including information about your browsing and purchasing behavior. Cookies are small files that a website or its service provider transfers to a computer’s hard drive through a web browser that enable the site’s or service provider’s systems to recognize the user’s browser and capture and remember certain information. In general, we and our third-party providers use cookies and other tracking technologies (such as web beacons, tracking pixels, and HTTP referrers) to optimize the functionality of the Services, to help us understand how the Services are used, and to provide users with interest-based content or advertising based on their browsing activities.

If you would like to opt-out of cookies, visit www.aboutcookies.org or www.allaboutcookies.org for further information. These sites also provide details on how to set your browser not to accept cookies and how to remove cookies from your browser. In a few cases, some of the features of our Services may not function if you remove or delete Cookies.

Google Analytics - Our Services use Google Analytics to help us analyze user activity. Google Analytics uses cookies to generate information about your use of the Services, including your IP address, for the purpose of evaluating use of the Services, compiling reports on website activity, and providing other information related to user activity and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process information on Google’s behalf. Google will not associate your IP address with other data held by Google. Data collected by Google is subject to its privacy policy. If you want to know more about how data is collected, used and shared by Google, please review the Google Privacy Policy.

You may prevent Google Analytics from collecting your information by disabling cookies on your browser as noted above or you may opt-out of Google’s use of cookies by visiting the Google Analytics Opt-out Page Google Analytics Opt-out Page.

Google AdWords

Google AdWords is a remarketing service provided by Google Inc. The Companies use Google AdWords to deliver and track online ads. AdWords’ tools, such as cookies, enable us to display ads on sites across the Internet based upon your visits to our websites. You can personalize the ads you receive, opt-out of ads from other advertising networks or opt-out of ads from Google by visiting the Google Ads Settings page at: http://www.google.com/settings/ads. For more information on Google’s privacy practices, please visit Google’s Privacy Policy Privacy at https://policies.google.com/privacy?hl=en-US

How We Use Your Personal Information

We may use your information in various ways to serve you better as a customer and provide an improved online experience. The table provided below outlines how and why we use your Personal Data:

TYPE OF PERSONAL INFORMATION OR DATA	PURPOSE(S) FOR WHICH WE USE THIS INFORMATION
Name and Contact Information (including your title, email address, postal address, phone number, etc.)	To fulfill orders and deliver your purchases
	To handle returns
	To send you order updates through email and text messages
	To send you information on products and articles with your permission
	To detect and prevent fraud against you and/or the Companies
	To show you relevant ads while you are browsing the web or using social media
	To contact you in order to obtain information about your product preferences and how the Companies can improve their businesses
Date of Birth	To detect and prevent fraud against you and/or the Companies
Riding Style, Vehicle Type, Gender, and Physical Traits	To help Customer Service find the right gear for you
	To provide you with appropriate products, recommendations, and updates
	To help you find relevant products and services more quickly
Payment Information (including credit and debit card information)	To fulfill orders and provide refunds
	To detect and prevent fraud against you and/or the Companies
Order History and Saved Items	To provide you with appropriate products, recommendations, and updates
	To help you find relevant products and services more quickly
	To provide customer service and support
	To handle returns
Online Chat Information	To provide you with appropriate products, recommendations, and updates
	To help you find relevant products and services more quickly
	To provide customer service and support
Contact History	To provide customer service and support
	To provide training to our staff
Device and Usage Information (such as geolocation data, IP addresses, unique identifiers, online monikers, and log files)	To make it easier for you to log into our website
	To provide you with appropriate products, recommendations, and updates
	To help you find relevant products and services more quickly
	To show you relevant ads while you are browsing the web or using social media
	To improve our website, set default options, and provide you with a better shopping experience
	To protect the security of our website
	To detect and prevent fraud against you and/or the Companies
Communications You Send Us By Mail, Email, Text, Phone, or Fax	To provide you with appropriate products, recommendations, and updates
	To learn how the Companies can improve their businesses
	To provide customer service and support
	To handle returns
	To provide training to our staff
Responses to Surveys, Competitions, Promotions, and Sweepstakes	To learn how the Companies can improve their businesses
	To provide you with opportunities to win awesome stuff
	To learn how the Companies can improve their businesses
Sponsorship Information (including information submitted for the Cycle Gear Racing program)	To evaluate you for sponsorship
Product Registration and Recall Information	To communicate with you regarding recalls for registered products
Event Registrations	To communicate with you about our events
	To send you information on products and articles with your permission
	To show you relevant ads while you are browsing the web or using social media
	To contact you in order to obtain information about your product preferences and how the Companies can improve their businesses
Technical Support Information	To assist you with your request for tech support
	To improve our Services and better handle future support requests from you or other users
Social Media and Third Party Login Information	To register you for an account with us
	To make it easier for you to log into our website
	To help you connect and share content with your friends and followers
	To provide you with appropriate products, recommendations, and updates
	To help you find relevant products and services more quickly
	To send you information on products and articles with your permission
Cookies, Web Beacons, HTTP Referrers, and Other Tracking Technologies	To make it easier for you to log into our website
	To provide you with appropriate products, recommendations, and updates
	To help you find relevant products and services more quickly
	To show you relevant ads while you are browsing the web or using social media

	To protect the security of our website
	To detect and prevent fraud against you and/or the Companies
Telephone Recordings	To improve the quality of our customer service
	For training purposes
Website Analytics Information	To provide you with appropriate products, recommendations, and updates
	To help you find relevant products and services more quickly
	To show you relevant ads while you are browsing the web or using social media
	To improve our website, set default options, and provide you with a better shopping experience
	To protect the security of our website
	To detect and prevent fraud against you and/or the Companies

Publicly Available Information	Any purpose

Aggregated/Deidentified Information - We may aggregate and/or de-identify your Personal Information so that it can no longer be linked to you. We may use and share aggregated/de-identified information for any purpose at our sole discretion.

How We Share Your Personal Information

The following describes our policies with respect to the sharing of your personal information with others.

When we share your personal information, we require that our contractors, business partners, and Service Providers use the information only in accordance with the terms of this Privacy Policy.

We may share your personal information as follows:

Within our group of companies including our affiliates, subsidiaries, locations, brands, etc.
With our Service Providers in connection with their delivery of services to the Companies. Our Service Providers are prohibited from using your Personal Information for any purpose other than the delivery of services to us. However, we may permit our Service Providers to use aggregated or de-identified information that does not personally identify you or any other user of the Services
As necessary, for the following purposes: (a) to comply with any legal process; (b) to respond to requests from public and government authorities; (c) to enforce our terms and conditions; (d) to protect our operations and protect our rights, privacy, safety or property, and/or that of you or others; and (e) to allow us to pursue available remedies or limit the damages that we may sustain.
With our distributors, resellers and suppliers for business purposes. For example, we may share your personal information to process your orders, fulfill your requests, provide customer service, and improve our products and services
To our insurers and professional advisers for the purposes of managing risks, obtaining professional advice, exercising or defending against legal claims, etc.
To third parties in connection with or during negotiations of any reorganization, acquisition, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings)
With third parties for co-marketing purposes, to improve our product recommendations and Services, or to provide you with other products and services
With other sites, including social media platforms and advertising partners (such as Google and Facebook), for the purpose of ad targeting, remarketing, and customized advertising content
We also provide an online chat service for our customers. If you use this chat service, the content of the chat messages as well as your email address and other personal information you provide via the chat feature may be shared with our Service Providers.

Public Forums, Community, and Reviews

The Companies offer various communities and forums across the Services, as well as the ability to provide reviews of the products and services we sell. We offer several features that allow users to connect and communicate in public or semi-public spaces as part of the Services. You do not have to use these features, but if you do, please use common sense and good judgment when posting in these communities or sharing your personal information with others.

Please be aware that any personal information you choose to submit in any communities, forums, or reviews can be read, collected, or used by others, or could be used to send unsolicited messages to you. We may engage our Service Providers to assist in providing community services to you. The Companies generally do not control or remove content from public forums or communities on their websites, and your posts may remain public if you subsequently close your account with the Companies.

Despite our safety and privacy controls, we cannot guarantee that you will not encounter inappropriate or illegal conduct from other users when using the Services. You can help us to make our websites (including public forums) welcoming for all users by reporting any offensive or unwelcome conduct to us.

TYPE OF PERSONAL INFORMATION OR DATA

PURPOSE(S) FOR WHICH WE USE THIS INFORMATION